Airwick = 3
99p store = 2
febreeze = 2
N/A= 1
Citrus Magic = 2
Glade = 1
What age group do you think this advert would appeal to?
18 - 20 = 3
20+ = 7
What is your ethnicity?
Asian = 3
African = 6
Europe = 1
What is your socio-economic class?
B = 1
C= 3
D= 6
What gender do you think this appeals to?
Both =7
Male = 1
Female = 2
So overall, the results we received from our primary research, we have found out that firstly the product that we are going to do an advert on, febreeze is not the most popular product to use in other people's households, and thus making the advert will allow for more exposition of the product, and so reach a more wider audience. The advert will also appeal to a older age range as they are more inclined to buy air fresheners for their own household. The ethnicity of the people that we recorded is not going to effect our production, in any way. the socio-economic class will effect us, as we want to appeal to our target audience. The gender of our target audience is also not gonna effect our production in anyway.
So overall, the results we received from our primary research, we have found out that firstly the product that we are going to do an advert on, febreeze is not the most popular product to use in other people's households, and thus making the advert will allow for more exposition of the product, and so reach a more wider audience. The advert will also appeal to a older age range as they are more inclined to buy air fresheners for their own household. The ethnicity of the people that we recorded is not going to effect our production, in any way. the socio-economic class will effect us, as we want to appeal to our target audience. The gender of our target audience is also not gonna effect our production in anyway.
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