Report on final advert

Report on Febreeze advert

Fit for purpose

Our advert was fit for the purpose of promoting the air freshener febreeze, the advert we created had a humorous side to it, and was almost like a parody, this meant that it went against the generic codes and conventions of normal febreeze adverts, as they are usually done in a household environment, with use of special effects to show the 'refreshing' use of the product, along with a mother character to suit the genre. Our advert was different in using 'police' officers to chase down a 'suspect' in order to reveal that the 'guns' that we are using are febreeze air fresheners, added humour to our advert which is not normally seen in the generic febreeze air freshener adverts. The use of a dream sequence for the main character is not usually shown in generic febreeze adverts and thus, our advert did not conform to the generic codes and conventions that the audience would be used to see in in adverts for air fresheners. The end of our advert was close to existing febreeze adverts, as to use a voice over, and some graphics and then placing the product a final time on a table of furniture, to show the audience the product for a final time, which is also done in existing adverts already, so the ending of our advert did conform to the codes and conventions that the audience would be used to.

Editing

The editing pace in our advert was quite fast, we wanted to engage the audience. Due to our advert being humorous and a parody type, we decided to edit it in a fast pace to move from shot to shot and engage the audience, we had a variety of shot types and thus we wanted to keep showing different angles and shot to keep the audience engaged and be interested into the narrative that we were following in the advert, although we needed to edit out some errors and there a few instances of continuity errors that we could not do anything about due to a van being parked where we were filming and halfway through filming, the van left, and thus, we edited the first person shot very quickly in order to try and minimise this error so that most audiences will not notice this small error, there was use of slow motion, when the 'police' are pulling out their 'gun' and it shows a medium close up of the main character, and the use of dramatic music and slow motion to show the emotion and facial expressions of the character at that time. The editing, i think conformed to the generic advert structure as well, as febreeze advert are usually, around the 30 second to 1 minute mark, and due to us having a longer narrative ours was 2 minutes, but the editing pace and style was the same, and thus i think our adverts fits the purpose and follows a generic editing convention. 

Camera Language 

the camera language in our advert was quite diverse, from long shots, to close ups, from panning shots, to first person view shots, tracking shots, and medium shots. The type of shots we used were to engage the audience, as the audience would be bored from seeing only a few shot types, the generic febreeze adverts do not usually use these variety of shot types, they usually use medium close ups to show the product being used by a character, where as we did not show the product being used. The product was shown by close-ups from the police characters holding it, and at the end where it is placed on a table in clear view for the audience to see, it is the last shot that the audience sees so it will create a lasting image on the audience, and thus will cause the audience to remember the product and thus be more likely to buy the product. The variety of shot types such as the long shots, when the police are chasing the 'thug' and so the audience can see the distance that the characters are 'running' and the subsequent tiring of the character adds humour as one of police characters is tired after a 10 second run. If the long shot and low angle was not their the audience would not have seen the police character being left behind and thus the humorous advert style would not be effective. 

Feedback from questionnaires and interviews

The primary research that we did as a group, such as questionnaires and interviews. The primary research that we conducted allowed us to see what to include in our advert and also what not to include, this gave us an idea on what to implement into our production before we started filming, these then allowed for us to create a production suited for the purpose of the advert. We had both open and closed questions that allowed us to have a variety of answers and so have different answers that we can use to adjust our production accordingly.  

Final Febreze Advert

Weekly Production Log 4

This we finally got round to filming, as i mentioned in my constraints, timing would be an issue. It did become an issue to get everyone to film on a selected date, so the best times we thought of would be after school, since we would all be together, and we could quickly film a few scenes, if we could not even stay for long we would film for a short amount of time, on repeated days so that we could get the filming done according to the production schedule, and more importantly the deadline that we face. Filming should not take too much time, however getting the camera language and making sure the scenes look good are more important.

Unit 4 pitch powerpoint

Unit 4 Pitch

Qualitative results

What air-freshener is in your household?

Airwick = 3

99p store = 2

febreeze = 2

N/A= 1

Citrus Magic = 2

Glade = 1

What age group do you think this advert would appeal to?

18 - 20 = 3

20+ = 7

What is your ethnicity?

Asian = 3

African = 6

Europe = 1

What is your socio-economic class?

B = 1

C= 3

D= 6

What gender do you think this appeals to?

Both =7

Male = 1

Female = 2


So overall, the results we received from our primary research, we have found out that firstly the product that we are going to do an advert on, febreeze is not the most popular product to use in other people's households, and thus making the advert will allow for more exposition of the product, and so reach a more wider audience. The advert will also appeal to a older age range as they are more inclined to buy air fresheners for their own household. The ethnicity of the people that we recorded is not going to effect our production, in any way. the socio-economic class will effect us, as we want to appeal to our target audience. The gender of our target audience is also not gonna effect our production in anyway.

Quantitative results

Weekly Produciton log 3

This week as a group we did our pitch to our media class, we allocated slides for each of us to do, and then thought about what we would say in each slide. We then presented our slides to the class, the pitch was relatively short, due to us saying what we need to in a short amount of time, and also our slides being quite limited, after our pitch we went onto start filming our project, and finalizing our idea and location.

Constraints

Constraints

Time

We could face possible time limitations, when doing our unit 4 advert, due to all of us having different lessons and time-tables, and others having extra-curricular activities, to try and negate this problem we created a group-chat to keep in contact with each other outside school, so that we could arrange filming dates. We will be filming according to our production schedule, but if there are days where there are unforeseen circumstances that delay our filming, we would then use the weekend or the holidays to make up on time, time management would be the hardest aspect of filming as getting everyone ready to film and them being free, can be a hard task to do, as every one in the group does different things.

Costs

In our unit 4 advert, we have a few props and costumes that will cost us money to do. The two costumes that we found online cost £12 each, which we decided that we would buy. This is also a potential big issue as we will have to find the money to buy those costumes, and they are also online so one member of the group will have to buy it using their own card, or ask their parents. we also had to buy the product that we will be using, being the febreeze, these are relatively low cost, however the still need to be bought. We allocated who would be buying what in the group. All together the total cost of our production would be £27, which we would need to gather from somewhere, all previous projects have been cost free, so filming was relatively easier, now with a cost constraints filming may be delayed.

Personnnel

We are using the 3 members from our group, so we are not reliant on anyone, so we only need to arrange filming dates that are suitable for us via the group chat. Two of the members in the group have shown to have decent acting skills in previous projects, and they will fulfill the roles of one the police, and other character the 'thug'. The other member in the group although not shown amazing acting skills, has good theory knowledge of camera language, and has come up with good ideas that we could implement in our advert.

Resources

We will be using two props, which are also the product that we will be advertising. They cost a total of £6, but they are relatively low cost and can be easily accessible from any supermarket. There is a supermarket near our school, so the props that we are going to use are easy to find. The props are possibly the lowest risk of being a limitation in our advert, as they are low cost, accessible.

Storyboard

Weekly production Log 2

This week as a group we went through all the pre production paper work that we had to do, the storyboard was done in detail and so took a while to do. The pre production work took us 2-3 days to complete. We also were completing our powerpoint along side doing the pre production, we worked on the powerpoint from home as well adding in slides and making sure we had images and it was appealing to the audience that we were presenting to.

Location recce

Release Forms

Call sheets

Risk Assesment

Production Schedule

Prop List

Prop List

2 Febreeze

2 police costume's

Job roles

Cast list

Weekly Production Log 1

This week we decided as group on what we were going to do, then we decided roles for each member of our group and then we thought of ideas and implement them into a story board and visualise the project that we were going to do. We then proceeded to prepare our powerpoint for the pitch that we were going to do a a group. we also created a group chat to message each other and do updates on the project. We then proceeded to order the police costumes from the internet sot that they would arrive in about 4 days time so that we could film in accordance to our production schedule.

Idea gathering

Our idea was to do a comedic advert where we would showcase a perfume, with following conventions of existing advert perfumes showing luxury and class, after showing a lot of different scenes. Showing a man modelling and showing off his 'class' and 'superiority' with the perfume and with him being famous etc. The perfume allowing him to sway women his way, etc. However towards the end we either thought of making the product a cheap air freshener, that would confuse the audience and make them laugh, or we thought of making it a sort of dream where the 'husband' was day-dreaming. we thought this would apply to the target audience of 20 and upwards as this is when people usually settle down and start to have houses, in which they need air fresheners. The humorous advert structure will make it stick in people's mind better as they will remember it from the funny aspect of it.

The final idea however what we went with was to still follow a humorous advert structure, the idea was changed so that we could do it by our selves within our group. we would have 2 police officers that would be following a suspicious figure, the figure would then run off, after a brief chase scene the figure would be cornered in a alleyway, and the two officers looking serious, would pull out two air fresheners and pretend to use them as guns as to hold up the figure so that he doesen't move. This is where the humour would come into play, after the all the characters would talk and the suspicious figure would be extremely confused, by the febreeze 'guns' their would be a voice in the background calling his name repeatedly, until it get's louder and then the figure wakes up from a dream to see that it was all a dream, however the febreeze this time would be in use by the figure's mum in his room spraying ti. we decided to combine both of the initial ideas we had and to also mix them up to try and create a more easy structure and advert to do. The funny, humorous advert will also appeal to a more younger audience as they will find the jokes funny, and so will allow them to remember the idea better and possibly persuade their parents to buy the product that we are advertising.

Mood Board